It’s a situation any female is familiar with – you are on a night out with your friends, you’re having fun and you’re feeling like nothing could stop you from dancing till dawn.
Well, nothing except that piercing ache in your feet thanks to drop-dead gorgeous but unfortunately not entirely comfortable high heels.
Although not a female, young Engineering student Christian Huber also knows this situation very well indeed. Many a time he had to accept a premature end of a night out due to the pain-causing footgear of his girlfriend.
In summer 2010 he had enough – no longer should a shoe be able to rule over his social life! And thus, the idea of the FlexHeel – a height-adjustable high heel was born.
On year later, after a thorough development phase, the first wearable prototype was produced using a 3D- printing technique.
Even though the idea of the FlexHeel was born from a practical point of view, the project FlexHeel team also doesn’t lose sight of the role of a shoe as a fashion item. Therefore, the heels aren’t just interchangeable to adjust the height, but also the colour and style of the heel in oder to enable a completely new look in only a ‘click’.
In fall 2011 the FlexHeel was firstly introduced to a broader audience at the University of Applied Science Munich’s start-up convention.
The overwhelming postive feedback encouraged the Project FlexHeel team to get serious with their idea.
In January this year their hard work was rewarded when they were accepted into the Start-up League of the Strascheg Center for Entrepreneurship, a project providing promising start-ups with financial support as well as valuable advice and consulting during the founding period.
At present, a europewide patenting of the FlexHeel system is on its way. The first small collection is due to be produced this month in collaboration with shoemaker Anja Hoffmann of HeelsAngels.
Make some room in your shoe closet, ladies!